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- 作者（美）麦可姆·麦克唐纳（Malcolm McDonald），（美）爱德兰·佩恩（Adrian Payne）著；张平淡，赵巍译
- 出版社北京：企业管理出版社
- 标注页数431 页
- 文件页数467 页
- 文件大小76.43 MB
- 出版时间2001
- ISBN780147600X
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