全球传媒经济
- 作者（美）爱伦·B. 艾尔巴兰（Alan B. Albarran）等著；王越译
- 出版社北京：中国传媒大学出版社
- 标注页数269 页
- 文件页数285 页
- 文件大小14.65 MB
- 出版时间2007
- ISBN781085853X
内容简介
本书全面介绍传媒经济的发展趋势和传媒经济结构。
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