海量图书期刊资源,随时随地畅享阅读乐趣
Reciprocity: Retrospect and ProspectMoyer, Reed · Journal of Marketing · 1970
British attitudes toward U. S. direct investmentReed Moyer · 1971
Forecasting turning pointsReed Moyer · 1981
The futility of forecastingReed Moyer · 1984
International Market AnalysisReed Moyer · Journal of Marketing Research · 1968
Marketing in the Iron Curtain CountriesReed Moyer · Journal of Marketing · 1966
Environmental Frameworks and Behavioral ResponsesReview by: Reed Moyer · Journal of Marketing · 1969
A bargain theory of pricingMoyer, Reed · European Journal of Marketing · 1971
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013