Salesmanshipby C. H. FernaldReview by: H. H. Maynard · Journal of Marketing · 1936

Milestones of Marketingby George Burton HotchkissReview by: H. H. Maynard · Journal of Marketing · 1939

[untitled]Review by: H. H. Maynard · Educational Research Bulletin · 1955

Business and Capitalismby N. S. B. GrasReview by: H. H. Maynard · Journal of Marketing · 1940

Marketing of Manufactured Goodsby Newel H. ComishReview by: H. H. Maynard · National Marketing Review · 1935

The Department Store Storyby Frank M. MayfieldReview by: H. H. Maynard · Journal of Marketing · 1950

Streamlined Wholesale Grocery Warehousesby William H. MeseroleReview by: H. H. Maynard · Journal of Marketing · 1946

Advertising Principles and Practiceby Thomas E. MaythamReview by: H. H. Maynard · Journal of Marketing · 1948

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013