海量图书期刊资源,随时随地畅享阅读乐趣
The 100 Greatest Advertisements: Who Wrote Them and What They Did.by Julian Lewis Watkins; Raymond RubicamReview by: Cedric Larson · The Public Opinion Quarterly · 1950
General Mass CommunicationsClark, David G.; Blankenburg, William B.; Wood, James Playsted; Georgi, Charlotte; Schoolcraft, Ralph Newman; Schwartz, Barry N.; Glut, Donald F.; Moran, James; Johnson, Elmer D. · Communication Booknotes · 1973
Print MediaPlaysted Wood, James; Friedrich, Otto · Communication Booknotes · 1971
Henry J. KaiserJames Playsted Wood · Journal of Marketing · 1963
Stanley ResorJames Playsted Wood · Journal of Marketing · 1961
Donald M. HobartJames Playsted Wood · Journal of Marketing · 1962
TraditionJames Playsted Wood · The Georgia Review · 1960
Alfred PolitzJames Playsted Wood · Journal of Marketing · 1964
Writing for ChildrenJames Playsted Wood · The Georgia Review · 1958
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013