Research in Marketing Completed and in Progress
- 期刊名称Journal of Marketing
- 作者Vaile, Roland S.; Breyer, Ralph F.; Phillips, Charles F.; Stehman, J. Harold
- 卷第7卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1729.93KB
- 发表时间1942-07
- DOI10.1177/002224294200700108
- 页码65-82
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