Research in Marketing Completed and in Progress
- 期刊名称Journal of Marketing
- 作者Ralph F. Breyer
- 卷第8卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小414.06KB
- 发表时间1944-04
- DOI10.2307/1246167
- 页码430-439
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