Measurement and Elimination of Confusion Elements in Recognition Surveys
- 期刊名称Journal of Marketing
- 作者Marji Frank
- 卷第12卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小170.19KB
- 发表时间1948-04
- DOI10.2307/1245684
- 页码362-364
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