Towards a Theory of Marketing—A Comment
- 期刊名称Journal of Marketing
- 作者Vaile, Roland S.
- 卷第13卷
- 期第4期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小470.99KB
- 发表时间1949-04
- DOI10.1177/002224294901300410
- 页码520-522
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