A Note on "a Method of Pre-Evaluating Merchandise Offerings"
- 期刊名称Journal of Marketing
- 作者Oscar R. Goodman
- 卷第17卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小234.96KB
- 发表时间1952-07
- DOI10.2307/1248075
- 页码47-51
Strategy in Sellingby J. C. AspleyReview by: S. G. Wennberg · Journal of Marketing · 1948
World Tradeby Ethel B. DietrichReview by: S. G. Wennberg · Journal of Marketing · 1939
Welcome SuccessorReview by: S. G. Wennberg · Journal of Marketing · 1968
Practical Exportingby Philip Mac-DonaldReview by: S. G. Wennberg · Journal of Marketing · 1950
City Milk Distributionby R. G. BresslerReview by: S. G. Wennberg · Journal of Marketing · 1953
Reading for Upper LevelsReview by: S. G. Wennberg · Journal of Marketing · 1963
The Development of Markets for New Materialsby E. Raymond CoreyReview by: S. G. Wennberg · Journal of Marketing · 1957
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013