The Acceptance of Marketing Research
- 期刊名称Journal of Marketing
- 作者Lyndon O. Brown
- 卷第16卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小212.79KB
- 发表时间1952-04
- DOI10.2307/1247549
- 页码342-343
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