A Note on “A Method of Pre-evaluating Merchandise Offerings”
- 期刊名称Journal of Marketing
- 作者Goodman, Oscar R.
- 卷第17卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小601.05KB
- 发表时间1952-07
- DOI10.1177/002224295201700105
- 页码47-51
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