The Teaching of Marketing Research
- 期刊名称Journal of Marketing
- 作者Lyndon O. Brown
- 卷第17卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小204.56KB
- 发表时间1953-04
- DOI10.2307/1247022
- 页码433-436
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