The Market Research Council Student Awards
- 期刊名称Journal of Marketing
- 作者Lyndon O. Brown
- 卷第18卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小158.56KB
- 发表时间1954-04
- DOI10.2307/1247929
- 页码401-403
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