Organizing for Marketing Planning
- 期刊名称Journal of Marketing
- 作者Victor P. Buell
- 卷第21卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小222.56KB
- 发表时间1956-07
- DOI10.2307/1247700
- 页码68-71
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