Test Marketing of New Consumer Products
- 期刊名称Journal of Marketing
- 作者Frank Ladik, Leonard Kent and Perham C. Nahl
- 卷第24卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小328.84KB
- 发表时间1960-04
- DOI10.2307/1248401
- 页码29-34
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