What is “New” about a New Product?
- 期刊名称Journal of Marketing
- 作者Wasson, Chester R.
- 卷第25卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小686.97KB
- 发表时间1960-07
- DOI10.1177/002224296002500109
- 页码52-56
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