Idea Hot House
- 期刊名称Journal of Marketing
- 作者Review by: William L. Doremus
- 卷第26卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小180.95KB
- 发表时间1962-10
- DOI10.2307/1248352
- 页码115-116
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