An Economist Defends Advertising
- 期刊名称Journal of Marketing
- 作者John W. Lowe
- 卷第27卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小240.33KB
- 发表时间1963-07
- DOI10.2307/1249428
- 页码16-19
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