Real Models in Marketing, or Phony Games?
- 期刊名称Journal of Marketing
- 作者Wasson, Chester R.
- 卷第27卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小804.63KB
- 发表时间1963-04
- DOI10.1177/002224296302700214
- 页码70-73
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