Testing the Significance of Consumer Complaints
- 期刊名称Journal of Marketing Research
- 作者Rudolf Kurth
- 卷第2卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小295.82KB
- 发表时间1965-08
- DOI10.2307/3150187
- 页码283-284
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