Dual Distribution and Its Impact on Marketing Organization
LEE E. PRESTON and ARTHUR E. SCHRAMM JR.
- 期刊名称California Management Review
- 作者LEE E. PRESTON and ARTHUR E. SCHRAMM JR.
- 卷第8卷
- 期第2期
- 印刷ISSN0008-1256
- 电子ISSN2162-8564
- 文件大小1767.74KB
- 发表时间1965
- DOI10.2307/41165672
- 页码59-70