Measuring Change in the Advertising Agency Business
- 期刊名称Journal of Marketing
- 作者John J. Humpal and Henry G. Meyer-Oertel
- 卷第31卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小217.95KB
- 发表时间1967-04
- DOI10.2307/1249304
- 页码56-59
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