How Predictable Are Fashion and Other Product Life Cycles?
- 期刊名称Journal of Marketing
- 作者Chester R. Wasson
- 卷第32卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小381.18KB
- 发表时间1968-07
- DOI10.2307/1249760
- 页码36-43
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