Personality measures and market segmentation: Evidence favors interaction view
- 作者James F. Engel; David T. Kollat; Roger D. Blackwell
- 卷第12卷
- 期第3期
- 印刷ISSN0007-6813
- 文件大小718.42KB
- 发表时间1969
- DOI10.1016/0007-6813(69)90009-3
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