Word-of-Mouth Communication by the Innovator
- 期刊名称Journal of Marketing
- 作者James F. Engel, Robert J. Kegerreis and Roger D. Blackwell
- 卷第33卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小328.66KB
- 发表时间1969-07
- DOI10.2307/1248475
- 页码15-19
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