Myth Management and Selective Perception
- 期刊名称Journal of Marketing
- 作者Review by: Chester R. Wasson
- 卷第33卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小256.50KB
- 发表时间1969-04
- DOI10.2307/1249420
- 页码109-110
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