Word-of-mouth Communication by the Innovator
- 期刊名称Journal of Marketing
- 作者Engel, James F.; Kegerreis, Robert J.; Blackwell, Roger D.
- 卷第33卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小801.54KB
- 发表时间1969-07
- DOI10.1177/002224296903300303
- 页码15-19
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