海量图书期刊资源,随时随地畅享阅读乐趣
“Bonds” or “Calvin Klein” Down‐underJin Lee, Wai; Phau, Ian; Roy, Rajat · Journal of Fashion Marketing and Management: An International Journal · 2013
Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of UnderwearLee, Wai Jin; Phau, Ian; Roy, Rajat · Journal of International Consumer Marketing · 2012
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009