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Spurious Correlations that Result from “Awareness vs. Usage” Type Regressions

Spurious Correlations that Result from “Awareness vs. Usage” Type Regressions

Morrison, Donald G.; Gluck, Donald J.

期刊名称Journal of Marketing Research
作者Morrison, Donald G.; Gluck, Donald J.
卷第7卷
期第3期
印刷ISSN0022-2437
电子ISSN1547-7193
文件大小555.22KB
发表时间1970-08
DOI10.1177/002224377000700316
页码381-384

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