Market Segmentation by Motivation and Attitude
- 期刊名称Journal of Marketing Research
- 作者William H. Cunningham and William J. E. Crissy
- 卷第9卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小669.44KB
- 发表时间1972-02
- DOI10.2307/3149620
- 页码100-102
同期刊推荐
The Clockwork UniverseAlan J. Friedman · Technology and Culture · 1984
Technology and History: "Kranzberg's Laws"Melvin Kranzberg · Technology and Culture · 1986
The Origins of the WheelbarrowM. J. T. Lewis · Technology and Culture · 1994
The Invention of the ParachuteLynn White, Jr. · Technology and Culture · 1968
A 1445 Reference to Shipboard ArtilleryKelly R. DeVries · Technology and Culture · 1990
In This IssueTechnology and Culture · 2012
Text, Image, Flusservan Meer, Elisabeth · Technology and Culture · 2012
Authoritarian and Democratic TechnicsLewis Mumford · Technology and Culture · 1964