Book Review: Principles of Marketing
- 期刊名称Journal of Marketing
- 作者Krum, James R.
- 卷第36卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小387.48KB
- 发表时间1972-01
- DOI10.1177/002224297203600121
- 页码108-108
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