Book Review: Principles of Pharmaceutical Marketing
- 期刊名称Journal of Marketing
- 作者Spiller, Richard
- 卷第36卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小383.04KB
- 发表时间1972-01
- DOI10.1177/002224297203600130
- 页码113-113
[untitled]Review by: Frank H. Beach · The Journal of Business of the University of Chicago · 1952
Rebuilding the Sales Staffby Saul PoliakReview by: Frank H. Beach · Journal of Marketing · 1947
1000 Sales Pointsby J. George FrederickReview by: Frank H. Beach · Journal of Marketing · 1941
Objectives for Salesmanship CoursesFrank H. Beach and Hugh G. Wales · Journal of Marketing · 1950
Beach Standardized Music TestsFrank H. Beach · Music Supervisors' Journal · 1925
Fundamentals of Sellingby R. G. WaltersReview by: Frank H. Beach · Journal of Marketing · 1940
Book Review: Rebuilding the Sales StaffBeach, Frank H. · Journal of Marketing · 1947
Book Review: Sales Idea BookBeach, Frank H. · Journal of Marketing · 1949
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013