Buyers’ Subjective Perceptions of Price
- 期刊名称Journal of Marketing Research
- 作者Monroe, Kent B.
- 卷第10卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1534.96KB
- 发表时间1973-02
- DOI10.1177/002224377301000110
- 页码70-80
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