A study of market segment response to the marketing decision variables
- 期刊名称Omega
- 作者McCann, John M
- 卷第2卷
- 期第2期
- 印刷ISSN0305-0483
- 文件大小117.53KB
- 发表时间1974-4
- DOI10.1016/0305-0483(74)90103-0
- 页码282-283
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