Advertisingby Maurice I. Mandell
- 期刊名称Journal of Marketing
- 作者Review by: William H. Bolen
- 卷第38卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小264.86KB
- 发表时间1974-10
- DOI10.2307/1250412
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