Marketing Concepts and Strategies in the Next Decadeby Leslie W. Rodger
- 期刊名称Journal of Marketing
- 作者Review by: Stanley J. Shapiro
- 卷第38卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小573.05KB
- 发表时间1974-07
- DOI10.2307/1249870
- 页码116-117
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