White Consumer Sales Response to Black Models
- 期刊名称Journal of Marketing
- 作者Ronald F. Bush, Robert F. Gwinner and Paul J. Solomon
- 卷第38卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小987.01KB
- 发表时间1974-04
- DOI10.2307/1250193
- 页码25-29
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