A Brand Loyalty Concept: Comments on a Comment
- 期刊名称Journal of Marketing Research
- 作者Jacob Jacoby
- 卷第12卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小760.18KB
- 发表时间1975-11
- DOI10.2307/3151103
- 页码484-487
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