Unequal Cell Sizes in Marketing Experiments: Use of the General Linear Hypothesis
- 期刊名称Journal of Marketing Research
- 作者William D. Perreault, Jr. and William R. Darden
- 卷第12卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小360.77KB
- 发表时间1975-08
- DOI10.2307/3151232
- 页码333-342
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