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A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

William R. Darden and William D. Perreault, Jr.

期刊名称Journal of Consumer Research
作者William R. Darden and William D. Perreault, Jr.
卷第2卷
期第2期
印刷ISSN0093-5301
电子ISSN1537-5277
文件大小482.26KB
发表时间1975-09
DOI10.2307/2488750
页码93-103

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