Pragmatism in Advertising Research
- 期刊名称Journal of Advertising
- 作者Gordon Wills, David Corkindale, Sherril Kennedy and David L. Fruend
- 卷第4卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小1493.74KB
- 发表时间1975
- DOI10.2307/4187963
- 页码32-38
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