A Brand Loyalty Concept: Comments on a Comment
- 期刊名称Journal of Marketing Research
- 作者Jacoby, Jacob
- 卷第12卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小697.58KB
- 发表时间1975-11
- DOI10.1177/002224377501200414
- 页码484-487
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