Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles
- 期刊名称Journal of Marketing Research
- 作者William R. Darden and William D. Perreault, Jr.
- 卷第13卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小374.69KB
- 发表时间1976-02
- DOI10.2307/3150901
- 页码51-60
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