Broadening the Scope of Methodological Research on Mail Surveys
- 期刊名称Journal of Marketing Research
- 作者Houston, Michael J.; Ford, Neil M.
- 卷第13卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1005.28KB
- 发表时间1976-11
- DOI10.1177/002224377601300410
- 页码397-403
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971