Book Review: Marketing, Society, and Conflict
- 期刊名称Journal of Marketing
- 作者Lewis, Edwin H.
- 卷第40卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小269.60KB
- 发表时间1976-04
- DOI10.1177/002224297604000227
- 页码124-124
Nutrition InformaticsLindsey B. Hoggle; Madeline A. Michael; Susan M. Houston; Elaine J. Ayres · 2006
Cognitive Consequences of Brand LoyaltyJoel B. Cohen and Michael J. Houston · Journal of Marketing Research · 1972
Front CoverAristokleous, Nicolas; Houston, J. Graeme; Browne, Leonard D.; Broderick, Stephen P.; Kokkalis, Efstratios; Gandy, Stephen J.; Walsh, Michael T. · International Journal for Numerical Methods in Biomedical Engineering · 2018
Cognitive Consequences of Brand LoyaltyCohen, Joel B.; Houston, Michael J. · Journal of Marketing Research · 1972
Film: General and CurrentWilliam Bluem, A.; Squire, Jason E.; Goodwin, Michael; Marcus, Greil; Kinder, Marsha; Houston, Beverle; Solomon, Stanley J. · Communication Booknotes · 1972
Field Dependency and Brand Cognitive StructuresSharon Ng and Michael J. Houston · Journal of Marketing Research · 2009
Review essayDolores Burton; R. C. Blockley; Kathleen J. Brahney; Craig B. Brush; Luciano F. Farina; Nathan A. Greenberg; John Porter Houston; Michael Metzger; William C. Rorick; Edward B. Versluis; Joseph Raben · 1984
My <i>JMR</i> Editorship: A Life of πHouston, Michael J. · Journal of Marketing Research · 2014
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013