Marketing in 1985: A View from the Ivory Tower
- 期刊名称Journal of Marketing
- 作者Gene R. Laczniak, Robert F. Lusch and Jon G. Udell
- 卷第41卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小1988.99KB
- 发表时间1977-10
- DOI10.2307/1250233
- 页码47-56
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