Setting Advertising Budgets
- 期刊名称Managerial Finance
- 作者Corkindale, David; Wills, Gordon
- 卷第3卷
- 期第1期
- 印刷ISSN0307-4358
- 文件大小1053.51KB
- 发表时间1977-01
- DOI10.1108/eb013396
- 页码53-70
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