Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability
- 期刊名称Journal of Marketing Research
- 作者Frank M. Bass, Philippe Cattin and Dick R. Wittink
- 卷第15卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小310.71KB
- 发表时间1978-02
- DOI10.2307/3150395
- 页码3-10
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