Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?
Mason, J. Barry; Wilkinson, J. B.
- 期刊名称Journal of Advertising
- 作者Mason, J. Barry; Wilkinson, J. B.
- 卷第7卷
- 期第1期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小761.25KB
- 发表时间1978-03
- DOI10.1080/00913367.1978.10672742
- 页码56-59